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My role in this animated campaign, produced through Instrument, was mainly character design. The challenge was converting 2D illustrated static characters into stylized 3D. As the lead designer modeler and rigger I was able to develop a design system that allowed use to create many variations of a characters using only four body types. 
Check out the character development sizzle below for a closer look on how a character is built from the creators point of view.
Client | Trello
Agency | Instrument
My Role | Character Design and Rigging, Assistant Character Animator
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